The Ultimate Guide to Chapter Social Media

Zoya Chowdhury, Reporter

Hello Illinois FBLA!

Have you ever wondered how to make your chapter’s social media page the go-to spot for members and potential new recruits? Running a chapter social media page is a fun and rewarding way to engage members, highlight your chapter’s activities, and showcase your leadership and creativity. Here are some tips and ideas to get your page thriving!

Step #1: Choose Your Platforms
Instagram is the best place to focus your efforts. It’s visual, widely used by high school students, and allows for posts, stories, and reels. Facebook can still be used for more formal updates, but younger members are more likely to engage on Instagram. TikTok is another exciting option, and Illinois FBLA is experimenting with it as well. Short, fun videos using trending audio or challenges can grab attention and reach new students. I would suggest choosing a few and posting the same content on multiple platforms to reach a wider audience. 

Step #2: Highlight Members and Officers
One great way to engage your audience is to spotlight your members. Start a “Member of the Month” program to highlight someone who excelled in leadership, competitions, or community service. You can also do officer introductions at the beginning of the year—short posts or reels introducing each officer, sharing fun facts, and showing their roles. At the end of the year, consider doing a “Senior Shoutout” to recognize graduating members and celebrate their achievements.

Step #3: Showcase Chapter Activities
Take photos at meetings, workshops, community service events, and competitions. Posting after each event keeps members excited and shows what your chapter is accomplishing. Small competitions at meetings, like trivia or mini-challenges, are perfect for content—post about the winners and their achievements. You can also create graphics or short videos for meeting reminders, deadlines, or upcoming events.

Step #4: Keep Content Creative and Trendy
Follow Instagram and TikTok trends to stay relevant. Use trending audio in reels or TikToks, make short tutorials, or share fun FBLA-related memes. Polls and interactive story posts are great ways to engage members and encourage participation. Even behind-the-scenes content, like preparing for a fundraiser or practicing for a competition, adds a personal touch to your page.

Step #5: Build a Following
Consistency is key. Post regularly, respond to comments, and tag members to expand your reach. Encourage members to share posts and tag friends. Experiment, track what works, and adjust based on engagement to grow your audience.

Running your chapter’s social media page is a fun way to connect with members, celebrate achievements, and show off your chapter’s personality. By staying creative, consistent, and interactive, you can make your page an exciting hub that keeps members engaged, inspires participation, and attracts new students to your FBLA chapter. 

Have fun and good luck!!
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- Zoya Chowdhury, Reporter