Let's Grow Membership In The New Year
By Megan You
State Vice President from Southwestern Area
When wanting to grow member retention within your chapter, think of it this way: what made you want to stay in the first place? Was it the benefits of competing, traveling, and learning more about possible post-secondary success? Or was it the community service aspect and being able to make new friends?
Regardless of what it might be, use your passionate drive of the organization and place it within your fellow classmates/under their hearts. By doing this, it’ll not only make them realize how much they’re going to be gaining by joining, but they’re also going to share this light with others, ultimately creating a domino effect. Also efficiently utilizing social media, school broadcasting systems, newsletters/posters, and school-wide events can be just as successful as word-of-mouth.
Speaking from personal experience, my local chapter always balanced on the cusp of having a “good amount” of members, but not enough when being compared to larger chapters around the area. When being installed into my position as president, I used word-of-mouth heavily but also understood the power of social media. By posting my past memories of being at SLC/NLC along with my awards and scholarships, many classmates, both young and old, came and asked me where I got this experience from. From then on, we’ve held a strong balance of 60+ members, which is more than we could’ve asked for! By mentioning this, I hope you gained some form of knowledge as to how you can better gain more members for your chapter and to place higher goals for yourself!