Sponsorships 101

Cam Meyer, ​Illinois FBLA State Reporter

One item that keeps FBLA Chapters running is fundraising. Fundraising can come from chapter events, social media posts, but what I have found most efficient is the gathering of sponsorships.
One way to begin your sponsorship search is creating a spreadsheet of past sponsors and distributing the responsibilities of who will ask who. This way, FBLA members won’t be asking the same potential sponsors, and in-turn, will make the process easier and quicker. Another essential to the process is creating a sponsorship packet that details what sponsors will be putting their money towards and who they can contact if they have any questions.
When approaching potential sponsors, be clear about what you are asking for. Explain the benefits of sponsoring your FBLA chapter, such as the recognition they will get and the positive impact on the community.
Make sure to publicly recognize your sponsors in various ways. This can include mentioning them in social media posts, displaying their logos on event materials, and giving them shout-outs during events.
Always send a personalized thank-you note to your sponsors, expressing your gratitude for their support. Highlight the difference their contribution has made and let them know how it has helped your chapter.
By following these steps, you can ensure that you will build a strong relationship with local businesses, ensuring that your Chapter is supported continuously.
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